From the category archives:

Blog Coaching

Are you just another dipshit SEO?

by macewan on November 4, 2008

Hey there I'm Robert MacEwan the author of Ideal Absolutes. If you're new to macewan.org, you may want to subscribe to my RSS feed.

Skip the wizard and do it yourself.

SEO, or Search Engine Optimization, means business skip the wizard - DIY.

Part 1

SEO work is not black magic

Search engine optimization, or SEO, is big business. Awaiting Google to hand select then deliver qualified visitors, whatever the sites business model, is relying on luck. Check that ego at the door, time to slip on a pair of comfortable jeans, not Wranglers - seriously, what with their new commercials? Sure as the economic crisis was all but expected that business site, they are all business sites it’s the reason we do this right, will lag unless optimized and re-optimized for Google. Time to get our hands dirty minus the big budget SEO wizards.

What is SEO?

SEO is optimizing your website for seek engines. In selecting meaningful anchor text to internal links, appropriate external “no follow” links, throw in a mixture of meta tags, title to content matching, keywords and content pruning one pleases the Google overlord. Do remember that censoring your thought too much will generally seed a poisonous environment. All will see this as an attempt to hide truths resulting in you holding little to no credibility with stakeholders (advertisers and subscribers).

The ambition of SEO is desination development. Once your subscribers and advertisers buy into the site you reward them with incentives. Steer clear of attempts to censor feedback or comments. We all know hundreds of sites begging bloggers to provide commentary on interactions with companies, nonprofits, blogs or da gubment. Why, just recently such reputation feedback sites *note the plural* were updated to reflect inadequancies observed in a nonprofit.

Devolving into an SEO retard

Remember boys and girls a pissed off seasoned blogger with time and money to spend is the last thing you’ll want breathing down your neck. God forbid you attempt to piss on *insult* those folks. You want to improve and build reputation while expressing a view. It’s too easy to fuck-it-up through postings, reviews and emails which are easily reposted and forwarded. Geez, imagine the distraction of dealing with an automated get the word out campaign a blogger can have up and running in 45 minutes or less. Hear me - it’s much cheaper to check-in that ego.

If you do slip and draw the anger of such a create the last thing recommended is bullying. Bloggers will recognize this as an opportunity to get the word out. One of my revenue sources comes from being a spokesman of sorts for products. We bloggers manipulate opinions for profit both openly and behind the scenes. This industry exists in the shaddows. I know first hand, as a paid member, that scary shit goes down daily.

  • StumbleUpon
  • Technorati
  • del.icio.us
  • Digg
  • Facebook
  • Google
  • Pownce
  • TwitThis

{ 0 comments }

Left in the dark

by macewan on October 13, 2008

One peaceful night, you are sitting at home watching your favorite show on TV. Suddenly, the power goes out. You reach for your handy flashlight. You flip the switch, and nothing. The battery is dead, having lost its charge over time, and now you are left groping in the dark for a candle and a match.

Everyone has been in this situation at one time or another, if not with a flashlight, then perhaps with a CD player, a travel alarm clock or in business dealings. The results can range from inconvenience (being left in the dark by a dead flashlight) to disaster (if, say, your alarm clock battery dies and you are an hour late for an important business meeting.) Business relations realm issues change the game entirely.

You can easily avoid having to experience these inconveniences. Simply label your battery-operated devices with the date whenever you change the battery, then check the package the battery came in to see when you need to replace it. This will keep you from falling victim to a battery that fades from old age. Simple problems with simple fixes.

Business today, especially online businesses, require information access at a moments notice. Reliable, seasoned sources will serve to lessen headaches. Common knowledge suggests you test your devices regularly, particularly things such as flashlights which are for emergency use, and thus are not used often otherwise. In business this naturally occurs with the ups and downs, as in life, which takes place.

You may want to consider buying a battery tester, which can be found at most electronics stores, that will quickly tell you when a battery is running low. Whereas in the business of generating money reliability is key. Knowing what questions to ask of the right people can assist in laying out changes to business plans.

Flash lights or remote control planning is fairly simple. Keep a supply of spare batteries all in one place, so you will not have to search high an low for a new set. Keep a list of your battery-operated devices and what type of batteries they use with this supply of batteries, so you can easily tell how many things you will need to buy batteries for when your supplies begin to run low. You may also want to keep a set of batteries with important devices (flashlights are, again, the perfect example) so they can be replaced quickly. With online business your “time in service” playing the game is key. If you’re a newbie spend more time reading and listening than filling dead time with irrelevant blathering - pay attention as you may learn something.

My self imposed hiatus ends October 15, 2008. Time to sling the gloves off and kick a little ass.

  • StumbleUpon
  • Technorati
  • del.icio.us
  • Digg
  • Facebook
  • Google
  • Pownce
  • TwitThis

{ 0 comments }

Google Chrome Themes

by macewan on September 3, 2008

Twelve hours after the big news hit tongues of geeks around the world and Mac users are still twiddling their fingers. Will the Google Chrome Browser for Mac be available by this weekend? Please Google. Where can we find Google Chrome Themes?

  • StumbleUpon
  • Technorati
  • del.icio.us
  • Digg
  • Facebook
  • Google
  • Pownce
  • TwitThis

{ 1 comment }

Error #2044: Unhandled IOErrorEvent:. text=Error #2038: File I/O Error.

by macewan on August 21, 2008

How to fix Error #2044: Unhandled IOErrorEvent:. text=Error #2038: File I/O Error in WordPress 2.5

Edit the .htaccess file and add:

<IfModule mod_security.c>
<Files async-upload.php>
SecFilterEngine Off
SecFilterScanPOST Off
</Files>
</IfModule>

  • StumbleUpon
  • Technorati
  • del.icio.us
  • Digg
  • Facebook
  • Google
  • Pownce
  • TwitThis

{ 1 comment }

Creating multiple streams of income

by macewan on May 23, 2008

Unless your brand is along the lines of Chow, Cow, Shoe, Zac, Josh or Dooce relying on blog brand alone is a dangerous proposition. Why? Well, assuming this article will be read much later than current memory of the 2007 Google slap, your brand may turn to dust over night. So what is a blog pimp to do you ask? Two words - Affiliate Marketing. One positive pay-offs of affiliate marketing comes from the idea that you can subscribe to as many different affiliate programs (read: diversify) as you can reasonably handle, at the same time. In a coming article I will touch on the importance of focus delivered through your blog to appeal to customers instead of appearing like a fucktard of links. It’s a fine line to walk between having multiple streams of income and having too many programs. Trust me on this, I’m currently hitting 120 differing sites and it heading towards impossible to handle. I don’t have the convenience of ignoring the problem so let’s take a jab at the right method of dealing with this situation. Only, let’s take this slowly building on one site at a time. Soak, wash, rinse and repeat. Here we go.

Make sure your streams relate to each other. This is a tip worth a thousand bucks, alone. Think about it for a moment. Yes, you want to have more than one program on your website at once, but you don’t want 10 or 15 because it’s too much to manage. So, what’s the best way to go? Have 4-5 and make them all related to each other! Say your first program is through a company that sells pet supplies. You’ve written some stellar content on pets sine it’s a passion of yours, but you want more than one stream of income. How about a program through a gourmet pet food distributor? You can SHARE CONTENT then, since you already have great content written about pets to begin with. Want more? Find a company that sells pet treats from around the world. Or maybe one that specializes in pet medications through the mail. The choices are endless and by relating all of your companies, you won’t have to write separate content for each program. You’ll save time and make money! Creating multiple steams of income is pretty easy when you look at it. Combine products under the same umbrella to save time or add a program that you can make funny and informative lists on. Your site will benefit and you’ll have happy customers to boot!

However, if want to build individual sources of income from just one blog… use digression. Yes, you want to have more than one program on your website at once, but you don’t want 10 or 15 because it’s too much to manage. Think about it for a moment. Extra confusion dealing with a gazillion companies will not do you or your advertisers any good. Also, keep the theme of advertisers in check. Say whaaa? Make sure the streams relate to one other. This is a tip worth a million smackers alone. OK, so what’s the best method to use? How many is not too many? Stay at around 4 or 5 and keep them all related to each other! If reign high in the monkey training world - stay away from car sales. Say your first program is through a company that sells howler monkey supplies. You’ve written a crap load of articles on those tree swinging sons-of-bitches since it’s your passion, but you want more than one stream of income. How about a program through a gourmet monkey food distributor? You can SHARE CONTENT then, since you already have great content written about pets to begin with. Want more? Find a company that sells monkey treats from all over the globe. Or maybe one that specializes in monkey meds through snail mail. The choices are endless and by relating all of your companies, you won’t have to write separate content for each program. You’ll save time and make money!

Do understand the importance of having fun with posts. Say you find an affiliate marketing program that you just have to add to your site, but it’s about a topic you don’t know much about. Don’t worry! You can still write interesting and informative content, even if it’s about a product you’re not an expert on. Try a list. Just flip through the TV listings this week and take a look at all the list shows on right now. People love lists. You can make a quickie top-10 list style article and relate it to your new affiliate program. This will allow you to diversify your business and add extra streams of income at the same time. You don’t want your site to be entirely lists, but one out of three or four is fine and it makes your site appear more fun!

  • StumbleUpon
  • Technorati
  • del.icio.us
  • Digg
  • Facebook
  • Google
  • Pownce
  • TwitThis

{ 0 comments }

Creative Ideas for Blogging

by macewan on May 9, 2008

Making a living online

First question I’m asked is whether or not it is possible. Well, yeah it is quite possible to generate a good income online. We’re heading off to Costa Rica in June for a two week vacation. I’m bringing cash, clothers and some International Calling Cards. So let’s not call this blogging 101 or any such nonsense. Plenty of folks have written about the art of starting a blog. Take Caroline Middlebrook her blog is dedicated to teaching others how to make a living online. I’ve followed her since around September of 2007. The site is jam packed with rich instructions in the art of making a living online. I’m more interested in the idea portion of blogging for this post.

Open mind eases blogging creativity

Folks it’s darn easy for bloggers to get overwhelmed when they have to think of creative ideas for their
blogs to gain the interest of their readers. Some probloggers like JaneyBell, Valerie MacEwan & Phoebe Kate get sit down and whip out 500 plus word posts on any subject they want. Not everyone has that talent. Sure it is a daunting task but it can be done. It is important to create interestingPayPerPost ad ideas for your blogs that will really grab your readers attention and keep them coming back to your blog. If you think about the last blog or article you read it was because the topic jumped out at you. It really got your interest and you wanted to know more. That is the key to blogging and inventive writing. Making your reader want to come back for more. Every great writer has this ability and even though you may think you are not a good writer you too have the ability to think up creative ideas for your blogs. It is not as hard as it appears. It just takes some time and some great tips to get your creative juices flowing and the ideas from you head to the blog. Writing for blogs or blogging is a fun activity that doesn’t have to be stressful. You can relax and think up creative ideas using some great techniques and your readers will come back every time for more.

  • StumbleUpon
  • Technorati
  • del.icio.us
  • Digg
  • Facebook
  • Google
  • Pownce
  • TwitThis

{ 0 comments }

What is self esteem

by macewan on May 3, 2008

What is Self Esteem And How To Manage It?

What is self esteem? Self esteem is often described as how a person values himself or how he regards himself. It is one’s belief in himself as well as one’s self respect and self image. It is important in a way that it may dictate our behavior and our interaction with other people. Self esteem or the lack of it can affect individuals in such a s way they have no confidence or belief on themselves.

Low Self Esteem?
Uploaded by ·S on 17 Nov 06, 12.35PM PDT.

People need to know what is self esteem, in order to make an assessment of themselves and evaluate whether they have low or high levels of it. Knowing what is self esteem can help a person make the decision to build self esteem or enhance it.

What Is Self Esteem’s Role In Our Daily Lives?

Self esteem is the balloon that carries us afloat during the many challenges in our daily lives. This self confidence and belief in one’s self can actually dictate how we deal with obstacles and make decisions. What is self esteem other than our belief in ourselves that we can do a lot of things and navigate the maze that is life.

Having ample level of self esteem will help us be decisive and be confident enough to deal with other people and take risks with new things. It can propel us to be adventurous enough but a high level of self esteem may sometimes come off as arrogance or over confidence for many people.

Self esteem affects how we behave towards ourselves and other people. It can also affect how successful you can be in life. What is self esteem’s role in our lives? It dictates how confident we are in facing life in general and the challenges it brings us.

Factors Of Self Esteem

Some factors that help cultivate self esteem are the support and assurance of family. Having supportive parents and siblings can build self esteem in children as well as adolescents. Adults with low self esteem can also benefit from the support of family members by providing a shoulder to cry on or an ear to listen to problems and other expressions of emotions.

Children and adolescents may have a hard time knowing what is self esteem but they can feel it. Adults who have an idea of what is self esteem may also have a hard time acknowledging that they have low levels of it. People with low self esteem need to be guided and encouraged to build their self esteem.

  • StumbleUpon
  • Technorati
  • del.icio.us
  • Digg
  • Facebook
  • Google
  • Pownce
  • TwitThis

{ 0 comments }

From Ubuntu Linux to Blog Coaching, Affiliate Marketing and Making Money Online. © 2000-2008 Robert MacEwan