Hey there I'm Robert MacEwan the author of Ideal Absolutes. If you're new to macewan.org, you may want to subscribe to my RSS feed.
Part 1
SEO work is not black magic
Search engine optimization, or SEO, is big business. Awaiting Google to hand select then deliver qualified visitors, whatever the sites business model, is relying on luck. Check that ego at the door, time to slip on a pair of comfortable jeans, not Wranglers - seriously, what with their new commercials? Sure as the economic crisis was all but expected that business site, they are all business sites it’s the reason we do this right, will lag unless optimized and re-optimized for Google. Time to get our hands dirty minus the big budget SEO wizards.
What is SEO?
SEO is optimizing your website for seek engines. In selecting meaningful anchor text to internal links, appropriate external “no follow” links, throw in a mixture of meta tags, title to content matching, keywords and content pruning one pleases the Google overlord. Do remember that censoring your thought too much will generally seed a poisonous environment. All will see this as an attempt to hide truths resulting in you holding little to no credibility with stakeholders (advertisers and subscribers).
The ambition of SEO is desination development. Once your subscribers and advertisers buy into the site you reward them with incentives. Steer clear of attempts to censor feedback or comments. We all know hundreds of sites begging bloggers to provide commentary on interactions with companies, nonprofits, blogs or da gubment. Why, just recently such reputation feedback sites *note the plural* were updated to reflect inadequancies observed in a nonprofit.
Devolving into an SEO retard
Remember boys and girls a pissed off seasoned blogger with time and money to spend is the last thing you’ll want breathing down your neck. God forbid you attempt to piss on *insult* those folks. You want to improve and build reputation while expressing a view. It’s too easy to fuck-it-up through postings, reviews and emails which are easily reposted and forwarded. Geez, imagine the distraction of dealing with an automated get the word out campaign a blogger can have up and running in 45 minutes or less. Hear me - it’s much cheaper to check-in that ego.
If you do slip and draw the anger of such a create the last thing recommended is bullying. Bloggers will recognize this as an opportunity to get the word out. One of my revenue sources comes from being a spokesman of sorts for products. We bloggers manipulate opinions for profit both openly and behind the scenes. This industry exists in the shaddows. I know first hand, as a paid member, that scary shit goes down daily.









