WSJ & NYT need to target folks living outside large cities. Spend money wooing this under served crowd. Rick Edmonds points ” http://www.poynter.org/column.asp?id=123&aid=164672 ” to the basic interface along with the seedy under belly atmosphere of Craigslist as reasons newspaper stand a chance at paid content versus free and open sources.

Through Kindle & iPod Touch or similar hardware through content specific end user client software such as the New York Times’ TimesReader 2 major newspapers stand a chance. I pay $3.45 weekly to access all content presented by the New York Times through their TimesReader2. This hasn’t slowed the progress of similar products. Take a look at Acrylic’s Times application. The app isn’t free but it shows how TimesReader2 has competition on this UI front.

PaidContent vs FreeContent

PaidContent vs FreeContent

Providing content I pay for through the TimesRead2 on NYTimes.com free of charge isn’t winning my heart.

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