Hey there I'm Robert MacEwan the author of Ideal Absolutes. If you're new to macewan.org, you may want to subscribe to my RSS feed.
At some point Ollie has mentioned Miffy. Might have been during bedtime - my best guess. Anyway, in reading through “Surrender, Dorothy: Reviews” this morning I caught a glimpse of Miffy’s contest. I have zero information on the contest so you will have to visit http://surrenderdorothy.typepad.com/books for details. Somehow and we are all familiar with the experience– I came across Curious George at Ty’s Toy Store (Google it for link). I’ve seen the Curious George movie and even possess merchandise in the form of the Curious George flash light - push a button and his hat opens to reveal the bulb (ubercool).
OK, so that is on my mind this morning as I procrastinate in setting up 4 or 5 stores I’ve alloted myself for today. What else is going… I consulted on setting up an industry specific social networking site, discussed branding and link farms. The idea is to bring the masses in this particular group all together to discuss their industry and vie for attention and name recognition all while using the platform to lead potential buyers to the group owned stores. This involves a pligg site, discussion forum and multiple stores. Nothing new or ground breaking just time involved setting up these environments.
The specifics in carrying this out are monotonous at times bordering on irritating or mind numbingly error prone in working with the databases, security updates, e-commerce tie-ins and building the communities. Will there be an exit plan or is it set for long haul trickle after the initial boom. In the end I’m recommending a strong brand that is close to duplicate one that touches the hearts of those involved. An Apple, VW or Piggly Wiggly. There are grocery stores and then there’s The Pig. PC’s are generally less expensive up front to own but they lack soul and identity. An hardcore HP fans out there?
Sometimes it’s extremely difficult to articulate the bigger picture especially so if the details could just as easily be understood if spoken in a foreign language.
Cheers,
macewan
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