Paul’s write-up of the Viacom / Youtube split doesn’t touch on trust issue between the customer and the distributor. Sure, people will surge to visit one of the Viacom properties such as Comedy Central, but after the novelty wears off will they stick around? Basking from the Digg effect traffic doesn’t equate to success. Sure the numbers look good initially, but there is still the trust and comfort issue.
People are use to visiting G.B.S. (Google Broadcasting Service - logo needed). When folks tire of the flashy ads or non Flash 9 driven video formats guess where they’ll be heading. That’s right - back to Youtube or Google Video.
Plus just as Yahoo has for so ignored the crowd not on the Windows platform lost valuable buzz so will MTV / Comedy Central.
Here’s the deal Viacom. We, the end users, are in control now.
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